This GCP Short, produced in partnership with Oliver Wyman, is all about the growing utilisation of captives among franchise businesses and franchisees.
In a 25 minute discussion, Richard is joined by Michael Jeffers, Senior Manager in Actuarial Consulting at Oliver Wyman, Kristie Barlow, Managing Director and Franchise Program Leader at Marsh Affinity, and Savannah Dennis, Vice President in Marsh Captive Solutions.
The trio discuss why captive solutions are increasingly appealing to some franchise businesses and franchisees, the different structures available, the steps to get a franchisee captive off the ground, and the benefits of a captive strategy.
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